I grew up at a time, and in a culture of male modesty. Make that – Male personal care modesty. Men didn’t wear jewelry, own massive collections of clothing, nor fixate on care products.
My dad, who was the publisher of Glamour Magazine, whose daily haunts included the executive offices of Madison Ave advertising agencies, and The Oyster Bar at Grand Central Station, owned three suits. Nice suits mind you, he was considered a sharp dresser, but still, just three suits. I remember there being a lone bottle of “Jamaican Bay Spice” cologne in my father’s bathroom medicine cabinet, probably gifted to him by some misguided relative, the seal of which had never been broken.
It was in this environment of the simple and understated that I cut my teeth. So when my wife Ann suggested a facial, I responded as if she had a volume control button that had accidentally been set to mute. Not to be ignored, she tried floating the suggestion a second time. If looks could kill, I wouldn’t be writing this article, I would be serving time. “Absolutely Not” I said, after allowing sufficient time for my glare to settle in.
I can’t say that I have been totally immune to the draw of personal pampering. Many years ago, let’s say about 25 or so, while working in lower Manhattan, a colleague of mine told me that he had made a small financial investment in a Men’s Club type “barbershop“ a few blocks away on Wall St, and asked if I would please go check it out. Sure I would. And I was really impressed with what I saw. It was called John Allan’s, named after the founder, and I could immediately see that this guy had really gotten it right, and tapped into a massively underserved market.
Nestled amidst the canyons of the Male Utopia called “Wall Street”, was this upscale Men’s Only “Barbershop” offering a hip, dark wood paneled, smoking lounge vibe, place for guys to take time out from their hectic day and chill. The haircuts were accompanied by offerings of a quick game of pool, a complimentary draft beer from their several taps, or perhaps a cigar in their glass enclosed humidor room. Oh, and did I mention that absolutely all of their hair dressers were 20 something females. That didn’t hurt their business either.
I know what you are thinking. These men’s clubs style haircutting chains are all over the place today. And, you are right. But 25 years ago, and targeting upscale NYC, Toronto, and LA neighborhoods, was sheer genius. Yes, he was a visionary and as John Allan has said, he was “putting the man into manicuring”. I see that they now offer facials.
Fast forward back to present day. As I had mentioned, Ann had floated this suggestion of my getting a facial. Enter Jana Williams of Brow Works. Jana runs a successful private bespoke beauty bar in Newport Beach, California and recently opened a new location in Victor, Idaho. Ann had met Jana a year or so earlier and had been immediately impressed by this charismatic, and extremely talented woman, and the extraordinary business and client following that she had developed. Her business Brow Works which derives it’s name from her very popular permanent make-up process, also offers a state of the art facial “Dermalinfusion” procedure.
Dermalinfusion is the latest solution for healthy, vibrant, rejuvenated skin. The patented 3-in-1 skincare technology is a very effective skin resurfacing treatment that treats the face as well as other areas that need help. The results are immediate with no down time.
Dermalinfusion extracts, exfoliates and infuses. The treatment removes almost 80% of the dead skin cells with the diamond-tipped wand.
- Cleanses, exfoliates, extracts and hydrates for healthy cell renewal.
- Infuses skin with restorative serums by Environ which has been repeatedly awarded the “Beauty Best of the Best Awards” see https://www.environskincare.com
- Treats hyperpigmentation, dry skin, photo-damage and acne.
- Reduces fine lines and wrinkles.
The process was quick (less than 25 minutes) painless, and AMAZING. I don’t want to tell you the amount of crud that was extracted from my face, but it was a little startling. What can I say, other than that I am a former skeptic turned believer.